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Vincent Reymond

CEO of Pure by Switzerland

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Pure

Story.

When I had the opportunity to create an entirely new skincare brand, I gathered a team of Swiss botanical and biologist experts with only one mission in mind:

promote the exceptional antioxidants found in alpine plants.

 

Instead of asking ourselves what could be added to our products to stand out from the current industry, we looked for what we could remove, to keep only the essentials:

100% natural active ingredients

and nothing else.